Chromag - The Inside Line Mountain Bike Service Ltd.

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Color photo of Chromag's office back in the day.

Made in Canada

The Primer, Doctahawk and Surface Voyager are hand-welded and custom painted to order in BC by renowned frame builders Chris Dekerf and Brad Howlett. Chromag uses local print and embroidery where possible for small runs of clothing. Chromag also sports a number of made in Canada products, such as the RIZA stem, which are CNC machined in Whistler. Giving unparalleled access to product development and quality control, Chromag leaves nothing to chance.

Brand Logo

The actual origin of the logo comes from a tiger that Ian, the brand owner, drew when he was a kid. The tiger was standing on top of a mountain and swiping at planes flying by. Later, when Ian started Chromag in 2003, he asked his mum to draw a bear and base it off the tiger. This is what she came up with. Since then it's been sharpened and cleaned up a bit, but the same original design is still very much apparent.

Black and white photo of Chromag Logo
Photo of a mountain biker doing an inverted table-top.


Chromag is a team of true bike lovers. Many of the Chromag staff make an effort to ride to work every day, some even when there's snow on the ground. Throughout the summer (or any time there's not snow on the ground), the whole crew generally rides together twice a week. They have staff yoga once a week and a daily "scurv plate" of fruit to keep fighting fit.

Building Blocks

The design process starts with function and performance with an emphasis on durability and reliability. From there, it then extends to every detail they can think of including the final graphic and creative options for colour. All Chromag bikes are built by hand, either in BC or by a skilled team of welders in Taiwan. Whether local or abroad, frames are made using the brand's own proprietary subcomponents and tube sets. Custom geometry, CNC'd dropouts and junctions, custom tube sets, and modern designs are what set Chromag frames apart from the rest.

Black and white photo of a machined drop out on top of a bicycle frame's blueprint.



Chromag Lowdown full-suspension mounain bike.

Full Suspension

Chromag has recently released their Darco, a 120mm trail bike made from steel that punches well above it’s weight. Their Lowdown, is coming. These bikes are build with long and low in mind.

Chromag steel hardtail mountain bike.


Are you the type to obsess over the little details? Build yourself something truly custom from the frame up!

Chromag Monk dirt jump mountain bike.

Dirt Jumpers

Whether you’re your riding the pump track or spending your time shaping lips, the Chromag Monk is the bike for you.

Chromag kid's mountain bike.


The Minor Threat has reinvented what is possible for kids bikes. These are designed to keep up with the skills of the young riders we see today.



A collection of steel and titanium, hard tails and full suspension frames.

Made in Canada Frames

Hand made for you, reach out to us to craft your journey.


Chromag handlebars.


Chromag aluminum stem


Chromag mountain bike grips.



Chromag mountain bike pedals.


Chromag moungain bike wheels.



Man modeling Chromag mountain bike clothes.


Woman modeling Chromag mountain bike clothes.


Kid modeling Chromag mountain bike clothes.


Chromag mountain bike knee pads.


Shop All Brand Products

Making Your Bike Purchase Special

If you have any questions about choosing a bike, don't hesitate to contact our team of professionals to help guide you through the processes. We will reach out to you after the purchase to find the optimal set up for your riding style and weight.

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